Using WordPress for Opt-In and Sales Pages

WordPress is a great platform for bloggers and individuals who need to build a website, but don’t know any programming. The versatility of this platform is why it is by far and away the most popular choice online. But what if you’re not looking for a blog? What if you need a sales page for a great new e-book or teaching course you’ve developed? What if you’re looking for an opt-in page (also known as a “squeeze page”) to collect e-mails from people who might be interested in your products or services?

While most WordPress themes are great for various websites, galleries, or blogs, when it comes to a long form sales page or an opt-in page, things are different. Certain types of website pages need certain formatting, and when it comes to developing either a sales page or an opt-in page properly, even having a normal navigation bar can throws off the entire look and purpose.

Some people believe this means that WordPress doesn’t work in such unique scenarios. This is particularly scary for individuals who have never used anything other than WP and don’t even know how to begin tackling programming using HTML, CSS, or any other programming language. Add in the need to find a reliable programmer at an affordable price, and things can quickly spiral out of control.

Fortunately, many programmers foresaw this need and created both free and paid WordPress plug-ins that can take care of these needs. Keep in mind that the ranking of plugins keeps changing over time so you should do your research before picking a particular plugin. However we’ll help you out by showing you a few plug-ins to start your research with!

Ultimate Landing Page Plug-in

This is one of the best free plug-ins for creating a beautiful and effective squeeze page. It offers a wide variety of basic backgrounds, simple high-converting setups, and a number of options to create pages that are designed to collect e-mail addresses. This is a popular choice, and even if you go with a paid option later, it helps because you get a sense of how most landing page plug-ins work for WordPress.

MiniMax Plug-in

This isn’t your conventional “landing page” plug-in but the focus is on the ability to drag and move boxes to wherever you need them on the screen. This mimics an old “What You See Is What You Get” or WYSIWYG style-editor which makes it a great tool for people with limited coding and design skills. The learning curve is not very steep since you have a drag and drop GUI at your disposal.

WPsqueeze page plug-in

This is a paid plug-in designed specifically for the creation of high-quality squeeze pages and sales pages. This plug-in offers a large selection of features including video support. It can be used to create any type of sales page that an online internet marketer might need.

This versatility is part of the reason this plug-in has a strong reputation despite being used less because of being a paid option. For individuals who create landing pages or sales letters on a consistent basis and don’t mind paying a small amount, this is an excellent option.

There are many options when it comes to creating effective sales and squeeze pages, and you don’t have to worry about moving to a platform other than WordPress. Just a little bit of research and the right knowledge means you can keep the setup that you’re familiar with while getting exactly the design and display options that you need in order to thrive.

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