One of the biggest steps for every freelancer is portfolio building. A portfolio can either make or break your career, so it is important to make an extra effort when building one. Most freelancers work online so they have a limited time to convince clients why they should hire them. If your portfolio is professional and convincing enough, you are likely to get new clients on your way. Many people think that freelancing portfolios are for the experienced freelancers, but this is not the case. Newbies in the industry can still create a good portfolio and still get hired.
Building an effective portfolio
Be a professional not a job seeker
This is one of the points that many people find difficult to understand. Resumes are for job seekers, but portfolios are for professionals. If you look at your portfolio and it looks and feels like a resume, then you are on the wrong track. Your clients need to know that you are a professional in your area and you are not just looking for short-term gigs.
Tell your story
A portfolio should tell a story of your career, but you should not be afraid to give hints of your personal life. Clients want to know that the job that you do as a freelancer has inspiration from somewhere.
At this point, you can take time and explain how your personal life inspires with the kind of job that you do. This is a good way to show clients that apart from being a web designer or a content writer, you are a human being first.
Don’t just say, show your work
A portfolio is about showing clients what you can do for them. In showing your work, the most important thing is to make sure that you show the best.
If you are a logo or graphic designer, your website should have the best logos and designs. This will show clients what to expect in case they hire you. If you are a content writer, make sure that you have the best content on your website.
Be specific about your clients
Like you already know by now, a portfolio shows that you are a professional and not a job seeker. Professionals like to work with a specific group of people so make sure that this is indicated in your portfolio. If you are a content writer, don’t just say that you can write any type of content. Try and specify the type of projects and clients that you like working with.
If you follow these tips while building your portfolio, you can maximize your earnings and establish long-lasting connections with your clients.
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