As an online freelancer, one of the most challenging tasks is to keep finding enough work to stay afloat. There are many techniques that can be used to promote your freelance business but email marketing is one of the most effective ones due to its low cost and effectiveness. When done right, email marketing can serve as an essential tool in your marketing arsenal.
Here’s how you can promote your freelance business with email marketing:
1. Provide an incentive that will compel people to sign up
As a freelancer, it is important that you understand the value of offering a digital download or video as an incentive to get users to sign up to your email list. You should take your time to create a free gift that will make signing up a foregone conclusion. This will allow you to experience an increase in conversion rates.
2. Implement automation
One of the good things about email marketing is that you can implement automated campaigns that run 24/7. You can have auto-responder services in place such as Mailchimp, Infusionsoft, or Aweber. With automation, you can also free up some time for other marketing efforts.
3. Pay attention to detail
Most emails from freelance entrepreneurs are not opened because they lack some basic elements, some of which include:
• Strong headlines
• Proper timing
• Clear takeaways
• Strong headlines
Making changes here and there can have a direct impact on your conversion rates. If you have a captive audience, you can create an ideal environment for closing a sale.
4. Your content should be exclusive
Your emailing list should have an aura of exclusivity. Try sending exclusive content to those in your list at least once a month. This will make them feel valued and more inclined to stay subscribed. If the content is good, they will recommend your email list to others and make it a priority to open every email you send to them.
5. Do not oversell or be afraid to sell yourself
A freelancer needs to create a huge amount of free content to build an effective email list. Be it your blog, videos, or podcasts, such free content will help to establish your authority. However, an issue arises when you only provide free content and do not sell regularly. If you train people to expect only free content, they will be less willing to buy what you are offering. The trick is therefore to sell, but not oversell. A good freelancer must find a balance.
6. Keep growing your list
Regardless of whether you have an email list of 100 people or 100,000, never stop working on growing your list. This is because people will come and go, so adding new names is essential to keeping your email list active.
If you implement the email marketing techniques mentioned above, your influence and revenue as a freelancer will definitely increase.
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