Killer content is what you need to inspire customers to buy from you. You can build your brand, inspire your audience, and boost search results if you get your content marketing strategy right. Here are some tips on how to use content marketing to promote your ecommerce site:
1) Use awesome photos and engaging copy:
You are an eCommerce company and sell products. To do so in an efficient fashion, you need awesome images backed up with a copy that is engaging. Don’t opt for stock images. Consider hiring a professional photographer to take beautiful photographs of the products you sell. Hire a professional writer with expertise in writing creative and engaging copy for your ecommerce site. The initial investment will pay off in the long run.
2) Showcase your expertise:
You can build yourself as an authority in your niche by regularly posting relevant information that is useful for your customers. You get a chance to showcase your expertise by doing so. Publishing valuable and informative posts helps in building the trust factor as well. It also helps in increasing brand awareness since great content gets shared across the web.
3) Improve your site’s search engine rankings:
Your site’s search engine rankings are directly proportional to the quantity and quality of content you publish. The more you publish, the greater are the chances of your site’s search ranking getting better over time. Doing so will drive more traffic to your ecommerce site. Even though this might not be highly converting traffic, you will get more prospective customers in your sales funnel to market down the line.
4) Use videos and infographics:
Videos are a great way of engaging your existing and potential customers. How-to guides and customer testimonials are good examples of the kind of video content you can use in an effective fashion. Infographics are awesome for spreading brand awareness and to organically build links back to your ecommerce site. A well-designed infographic has a good chance of going viral and getting posted on other websites and blogs. If it does, you will end up with more eyeballs across the internet.
5) Have an option for your customers to generate content for you:
Your ecommerce site can benefit from having your customers generate content for you. Have options for customers to submit their reviews, user stories, and testimonials. This approach gives other potential customers unbiased opinions about your products and service. Over a period of time, positive user generated content will result in you getting more numbers of customers as well.
E-commerce site owners need to think out of the box when it comes to content marketing. A blog entry or two every week is not going to cut it anymore in these days of intense competition. A proper content marketing plan is essential to enhance your brand image, get more customers and establish authority in your niche. Use our tips above to stand out from the rest of the crowd.