Website owners and bloggers often complain that they are not getting enough traffic from Google despite of being on the first page. In most of these cases the problem lies in the meta description. A poorly written description fails to grab the attention of the searchers and leads to poor click-through rates. If the problem […]
How To Write Effective Meta Descriptions
Reasons Why You Should Optimize Your Site For Yahoo and Bing
Most people think about Google when they hear the term ‘search engine’. This is obviously because Google is the most popular website on the internet. It gets more than 6 billion searches every single day. Clearly, it is the search engine that controls the internet. This begs the question; should you optimize your site for […]
How to Future-Proof your Link Building Strategy
The Internet wouldn’t be what it is today without constant changes and improvements. Google is pretty much the same way, especially when it comes to cultivating and promoting high-quality search engine results. Google’s new Penguin algorithm is swiftly changing the way everyone looks at link building. Like its content-oriented cousin, Google Panda, Penguin focuses on […]
The Future of SEO – 3 Tips Every Webmaster Should Follow
Due to the fact that Google is constantly making algorithmic changes that affect search engine results, it’s important to understand the ever changing nature of SEO. In fact, 2011’s Panda Update and 2012’s Penguin Update have greatly affected the position of many websites within Google’s search rankings. To ensure that your website raises or at […]