WordPress is a search engine friendly platform but unless you optimize your actual content, you can not get to the first page of Google and other popular search engines. Many bloggers are unaware of the fact that on-page SEO is as important as off-page SEO. By optimizing your WordPress installation and theme for search engines you can quickly start seeing results.
Basic WordPress on-page SEO tips
Here are some simple yet effective on-page SEO tips:
Proper use of the keyword phrase: The main keyword phrase should always be included in every post. This is very important because search engines give great importance to titles while ranking web pages. However, titles of your posts should not be keyword phrases only. They should always be mixed with words that are relevant to the post so that they can look less optimized and natural.
Include videos and images in your posts: Search engines give more importance to posts that have relevant videos and images. They consider such posts as being more valuable to readers. As such, it is crucial that you always add relevant videos or images to your posts to get higher ranking. When adding an image to a post, remember to add the “Alt Text” and titles. In this regard, use the primary or even the secondary keyword phrases.
Include the main keywords in your H1 or H2 tag: Using the main keywords in the H tags gives Google the impression that the targeted keyword phrases are crucial in the posts. However, avoid overdoing it by using it once with either the H1 tag or H2 tag.
Avoid over optimizing your post: You should not over use the targeted keyword. Have a density that will make your targeted keyword look natural. Although there are no rules about the keywords phrase density, 2 to 3 percent keyword density is enough to make them appear natural.
Split text into small paragraphs: Usability is very important when it comes to WordPress on-page SEO. Therefore, break your page into small paragraphs to make them easy to read. This will create what is regarded as white space making your text easily readable and appealing to the search engine.
Ensure good grammar, spelling and syntax: Search engines do not rank poor quality content highly. This is because search engines are aware that old and low quality content can be posted by individuals who want to get a boost in SEO. As such, quality rules apply to prevent people from posting old content online. Therefore, always ensure that your blog posts are of high quality without grammar, spelling and syntax errors.
Just like off-page SEO, on-page SEO makes your blog friendlier to the search engine. In fact, Google recommends its use to enhance page ranking. Basically, proper on-page SEO should be a consistent practice. It is something that you can easily do with these tips to give your pages higher ranking. Therefore, stop targeting off-page only and enhance the ranking of your blog with these effective WordPress on-page SEO tips.
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