Social media is essential for increasing the number of visitors to your website, as well as for increasing the overall ranking of your site. However, visiting social networking websites every now and then is not enough. To harness the full power of this medium you need to integrate your website with popular social networks like Facebook and Twitter. This is why it is important to make your WordPress website as social media friendly as possible – you can now increase brand awareness and boost the visibility of your website in a fast and efficient manner. Here are several social integration tips that will certainly help you:
1. Add Social Media Follow Buttons
The chances are that you have already seen these buttons on other websites – and for a good reason! One of the most important tips when it comes to making your WordPress website more social media-oriented is to add these icons that will allow your visitors to either follow you on Twitter or to like your page on Facebook. Make sure to add buttons for all the renowned social networking websites (including Digg, Myspace and Pinterest).
2. Add Content Distribution/Recommendation Buttons
Buttons that allow visitors to distribute your content are also quite useful. with the help of these buttons your visitors can instantly post your content on their favorite social media websites. Keep in mind that people will always distribute the content they find useful and appealing, and it is a lot easier to click a button than to copy-paste the entire link. There are many WordPress plugins that you can use in your best interest!
3. Don’t Forget About The Call To Action
Now that you have implemented sharing buttons, it is essential to include a call to action – not everybody may notice those buttons, no matter how big or how shiny they may be. So, make sure to say something like “For more information, follow me on Twitter/Like our page on Facebook” and such. At the same time, don’t be afraid to mention the advantages clients can get by simply following you on social media (weekly discounts, coupon codes, freebies and such). This aspect will certainly stimulate their interest!
4. The Power Of WordPress Plugins
WordPress is known to have a wealth of plugins for different purposes, so make sure to implement the most suitable social media plugins on your website. The Facebook commenting plugin, for instance, will allow visitors to post comments on your website directly from their Facebook account – and the best news is that their activity will appear in their friends’ news feed, thus attracting more visitors.
5. Choose The Right Social Media Widgets And Feeds
Last, but not least, another vital part of this process is to choose the right social media feeds and widgets – add an activity feed if your visitors comment on your WordPress website regularly. These widgets are particularly useful if you share fresh content on a regular basis, as your visitors will get a deeper insight into the latest news and comments from other people.
These are 5 useful tips on how to make your WordPress site social media friendly. You can boost sales, increase your traffic and your ranking without spending any money, provided that you pay attention to the aspects detailed above.