There’s a revolution occurring online, and it’s changing the very face of how websites are designed, how traffic is driven, and how SEO needs to be done to keep your blogs or sites on top of those all-important search engine rankings. This isn’t just talking about the big time Google updates of recent years that have made SEO specialists absolutely hate pandas, penguins, and hummingbirds, but just as reading gave way in many places to TV and video, online video is wildly popular and overcoming traditional text based methods of giving information.
This isn’t just with movie services like Netflix or people taking advantage of some of ESPN’s streaming video services. YouTube is estimated as the third most visited site online, falling behind only the search engine Google and Facebook. When you look at how many individuals also click on random videos online, it’s becoming obvious that people love video content and that trend is likely to only continue. However, good use of video for your site and for SEO means using video in a certain way to make sure you’re getting the most out of your efforts.
Why you want a connected YouTube account
The fact is that YouTube can affect your SEO efforts in a wide variety of ways. Most people think of one or two ways that YouTube can help out with your SEO efforts but the truth is that many people don’t get their most out of the videos. While a couple expert videos connect to your website via link, you also want to take those same videos and use them on the appropriate pages of your website or blog. As you make more specific videos that match with particular posts, you want those videos to connect to the page URL and not just the main website URL. This way you get links to the interior pages, which improve all of your internal links.
When on your blog, include the link back to the YouTube video’s URL. This way the two pages connect to one another. This serves a couple of purposes. People stay on your pages longer, which also reduces bounce rate. This is good for SEO purposes, and the videos grow your authority. However, you want to make sure you use the videos fully. It is one thing to just take some links from YouTube, but if you don’t also put those videos on your website you miss out on the huge SEO benefit from time on your site per visitor and reducing the bounce rate. These are really big factors in which sites rank higher than others since that’s a sign of quality.
The links from your page back to your YouTube account also count as links to trusted authority sites. This is another sign that Google looks for, so why not link to videos that help you out? This way everything you’re doing benefits, and you’re building your authority without needing help from others.
You don’t need a camera to make videos
Don’t shy away from making videos because you don’t have a fancy video camcorder. You don’t need one to make YouTube videos! Most laptops have webcams built in and very basic video software. It might not be fancy, but it’s enough for you to talk to your audience or on your expert topic, save the talk as a WMV file and upload it all to YouTube. Beyond this you can use Power Point to make videos where you use graphics and a voiceover – you don’t even have to appear on video!
This means you have several options when it comes to uploading videos to YouTube (and other video sites, for that matter) as well as making video content. Don’t let nerves keep you down – a few simple how to videos and you’re only minutes away from making videos that work for SEO and building your brand. So embrace the video revolution and enjoy the natural SEO results that come with it!