Mobile traffic is growing incredibly according to recent studies. Brands are getting close to 30% of their whole traffic from mobile devices. The number of mobile searches is set to increase further as more people remain connected through mobile web. Therefore business owners should seriously consider mobile SEO services while setting their internet marketing plans so as to tap into this niche. They should not apply SEO strategies for desktops directly to mobile devices.
The Keywords: How People Make Searches on Mobile
Most mobile searches are focused on local results unlike searches made by desktop users. Your mobile SEO strategy should cater for the specific preferences of mobile users. Consider how, where and when people use their mobile devices for search queries. Making your Meta keywords optimized for shorter tail queries would serve the mobile users best. This is crucial since search engine marketing always revolves around keywords, hence the need to take ample time in coming up with the right keywords.
Optimize Your Website
There are two different ways to enhance your website for mobile devices. Responsive design allows you to use the same website for desktop and mobile devices. With just a few simple CSS media queries you can make sure that your website looks great on every screen. The same URL is used to serve the different HTML and CSS based on the type of device.
Or you can adopt the traditional route and create a separate website just for mobile users. This strategy is a bit cumbersome but it can also lead to a better user experience since you can use different HTML in the mobile version of your site. Search engines recognize the mobile-friendly versions on websites and will not tag the content as duplicate as long as you include the suitable canonical URLs and no-follow tags to avoid being penalized.
Creating a separate website for mobile devices might seem difficult but actually it is quite straightforward. All you have to do is set up a copy of your main website on a separate URL such as m.mywebbsite.com. Once that’s done you can simply redirect all mobile users to this version.
Target Social Platforms
Most mobile users are usually connected to social networks through apps. Ensure while designing your website that you include social media links on your pages and make the websites appealing. It is essential to add social functionality to your mobile applications and website.
Content and Convenience
Product searches made on a laptop or desktop are more likely for shipping options and the best prices available while someone using a mobile is most likely looking for a product or business location within close proximity. Mobile users want to find what they are searching for easily and quickly. Try not to put them off with unnecessary details and text. The content needs to be optimized for mobile.
Convenience is a major deciding aspect for mobile use. Desktop users usually have time and the resources to study the various details available, while most mobile users prefer brief snippets to scouring through pages to get information.