Some people blog to share their personal experiences with a world-wide audience while others do it to make money. No matter what your targets are, you must avoid the following fatal mistakes at all costs:

6. Lack of quality content

People will keep visiting your blog if they find your content interesting and useful. Therefore, you must concentrate on creating awe-inspiring content rather than emphasizing on other activities such as link-building and SEO. These activities are useful only when your site has something worthwhile.

5. Expecting great returns without any hard work

Some people start expecting traffic, exposure, back-links and earnings the day they start blogging. They fail to realize that in order to get noticed in the blogosphere one has to work very hard. If you are a beginner, you should be willing to work hard without expecting any returns. This is the only way to achieve success.

4. Failure to publish fresh content regularly

Make sure you keep updating your blog regularly. This is the only way to hold your readers and prevent them from going away. In addition, Google and other search engines also love fresh content. The more frequently you publish new posts, the more important Google considers your blog. It is advisable that you create a schedule for posting new content and stick to it.

3. Neglecting SEO

Follow the guidelines provided by Google’s SEO gurus since search engines are the number one source of organic traffic on the internet. Avoid black-hat techniques and over-optimization because these things often do more harm than good.

2. Taking your audience or followers for granted

Your audience should be the pivotal point of your website. There are some precautions that you must take in order to keep your readers happy. Firstly, avoid making your blog a personal diary and make sure you have your audience in mind before posting anything. This will ensure your posts are actually worthwhile. Secondly, in order to promote healthy discussion, respond to comments right way. Thirdly, don’t put any misleading facts in your articles. Double check every fact and quote before hitting the publish button. Lastly, avoid the use of abusive language that may drive away your followers.

1. Grammar horror

Mistakes in grammar and sentence structure can leave a very bad impression on readers. Utilize all the proof reading tools at your disposal to make sure that there are no such mistakes in your posts.

By avoiding these six mistakes you can increase your chances of success.